<aside> ℹ️ This form guides digital strategists through a comprehensive competitive analysis. Create a new instance of this form for each competitor and complete all sections. Use the callout blocks throughout for guidance and examples.

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Competitor Overview

Competitor Name: Website: Date of Analysis:

Primary Business Model:

• [ ] B2B
• [ ] B2C
• [ ] B2B2C
• [ ] Other:

<aside> ☝ Understanding the business model helps contextualize their strategy and target audience.

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Features and Functionality

Core Offering:

<aside> 💡 For a project management tool, the core offering might be "Kanban-style task management with team collaboration features."

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Unique Features (list at least 3):

Key Integrations: